RESEARCH

Welcome to the research segment of my Final Major Project. Due to the nature of this project (and the fact that I have to actually sell a real product with this video), it was important that I conducted highly extensive research about my target market and target audience. I did this through the use of online surveys, focus groups and personal knowledge (I workout regularly and use pre-workout supplements for every one of those workouts - I know, it's pretty bad - this means I already have a good understanding of my target market as I am essentially a customer of my own brand). I also read a few books on marketing as this is an area I'm entirely new to. I have had experience making a few adverts in the past but never have I really needed to manipulate people like I do now. I know that sounds bad but every big brand does it, or so I've read.