Qualitative Data

What factors would make you buy from a small and new supplement brand?

• Reasonable price and well dosed

• good rep

• Packaging, price

• Good advertising

• Quality mix made from an expert knowledge of nutrition supplements and the human body, like Derek and Gorilla mode

• Good reviews

• Trail products recipes better instruction on how to use

• Good reviews + professional look

• Ingredients, price

• Good reputation/effective product

• Affordable, good ingredients, good taste

• Good packaging , safe effective ingredients

• a few reviews from people that have tried the product. reasonably priced. care in the product making sure the right things are in the product and the ingredients labled.

• usp and good pricing

• Good price and good quality

• Flavour

• Health

• Reviews, progress pictures

• reviews, quality, deals

What makes a pre workout good in your opinion?

• Keeps focus and energy throughout workout

• pump but no shakes

• Taste

• Makes me do extra reps

• Works well without having to double scoop, not too intense and lasts the full duration of my workout. Conditions me to actually workout also

• packaging lol

• Give energy

• Good taste and easy to mix into smoothies and other products

• No unnecessary additives and low calorie

• Energy boost,

• Good taste/consistency

• Good taste, no side effects

• Taste good and works quickly

• when you feel it making a difference in workouts if you wasn‚Äôt to take pre workout and when you feel a lots of energy when working out.

• long time energy supply and good flavour

• Boosts energy and focus

• Gives you energy

• Gets you pumped probably innit

• Taste nice as well as benefiting you as much as possible

What would be a reason that you'd stop buying a pre workout?

• Caffeine reliance or negative physical/mental side wffects

• adverse effects

• Not effective

• If it has badhealth effects

• Some form of heart injury, dodgy ingredients or if I feel like I no longer need it

• price

• Ingredients are dodgy

• Taste, no effect

• Too many artificial additives and unnecessary amounts of sugar/cals

• Side effects

• Addiction/too much caffeine

• Bad side effects, isn‚Äôt effective, found cheapest alternative

• Side effects

• possibly health issues that the caffeine could create.

• bad side effects eg itching

• Itchy feeling or too much caffiene

• It doesn‚Äôt work

• Gotta start first chief

• Went up in price, or found a better one

The second survey was more focused on the marketing and the video advertisement side of the project. We still needed to ask questions about what they thought of similar products to get an idea of the sort of person that they are and whether or not they're in our target market. If they're not in our target market then, for the most part, their answers about advertising and media is not valued as highly as people that workout and take preworkout, for example.